Is Your Webinar Registration Form the Reason Why Your Events Flop?

Do you want to have every seat filled for your next one? Keep reading to learn the components of a good webinar signup form. We’ll also share three registration page examples that’ll have people waiting patiently in their virtual seats.

So, what makes a highly-effective webinar registration form, anyways?

Great question!

An unstoppable signup form complements your webinar registration page, giving you the information you need about the event and making it quick and easy to sign up. The two must work together simultaneously to increase conversions.

It’s hard to know the exact formula for a good webinar signup form. There are so many conflicting opinions from experts about length, style, design-it’s easy to overlook how much thought goes into them.

And if your page doesn’t make the visitor want to join, your sign up form becomes irrelevant. So, let’s begin with the formula visitors need to see on your registration page:

A cool incentive

An incentive motivates your leads to tune into your webinar. As you may know, they are extremely popular, and your audience will invest usually over an hour in them. When targeting B2B professionals, remember that they tend to get 2–3 relevant webinar offers per month; however, busy schedules often get in the way of them signing up for all of them. A prize or a free consultation for select attendees could be the reason yours makes the cut.

Solve an urgent problem

Do you think a countdown timer is the best way to get more signups for your webinar registration form? Usually, it helps, but a better way to increase your number of signups is to create a different type of urgency-one where your team hosts a webinar that addresses a current problem that needs a solution now. For example, during COVD-19 many B2B small businesses were scrambling to decide whether to kill their marketing budgets or to ramp them up. In a crisis, with your expertise, you can be the one to put professionals back in the driver’s seat!

Ultra specific testimonials

Testimonials back up your claims that you get clients’ results. Sometimes, though, testimonials can lack substance or may come across as pretty lame on webinar registration pages. A high-quality testimonial quantifies a customer’s results, shows their beautiful face, and is most impactful when the customer is in similar career fields as your audience. For example, if you’re hosting a webinar about email marketing best practices, grab a quote from a client on how you helped them increase email open rates in the past.

3 Examples of Absolutely Unstoppable Webinar Signup Forms:

Form #1: Demand Gen Report’s Webinar sign up form

Utilize Auto-complete to Speed Up the Sign Up

Demand Gen Report has an incentive no one would turn down: free food. Each day, they are giving away a free lunch voucher to 150 people! All you have to do is attend and you’re automatically entered in the draw.

Their webinar signup form uses autocomplete to fill out four fields, and a dropdown menu for the remaining three. This makes signing up quicker by removing the need to type in the information.

Form #2: Passion Into Profit’s Webinar Registration Page

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Check out the full blog post on Lusha’s blog.

Originally published at https://www.lusha.com on August 12, 2020.